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News: The Montreal Beach Resort in Cape May is Acquired by Madison Resorts

Article written by Whitney Ullman  –  Reporter, The City Pulse

It’s a new year, and one of Cape May’s longest family owned and operated businesses just acquired new owners!

The Montreal Beach Resort and Harry’s Ocean Bar and Grille have been a staple in this jersey shore community for over 56 years, and has recently been purchased by Madison Resorts – a locally owned hospitality company headed by property operations veteran Dan Alicea, who has led the revitalization of two historic resorts on the east coast.

According to the press release, Dan’s family has life-long ties to Cape May, and they understand the importance of preserving history and tradition for the Resort that was founded back in 1966.

“My wife was born and raised in Cape May County, now operating a piece of its history is a childhood dream coming true for both of us. We are humbled and honored to the Hirsch family for putting their trust in Madison Resorts, we are committed to delivering exceptional guest service and ensuring we hold the community first in our heart.” – Dan Alicea, Founder Madison Resorts

The property will see modest changes, while retaining its identity, and this will include fully upgraded hotel rooms and lobby.

For local foodies, Harry’s will still offer all the signature dishes and drinks the community has come to love. but don’t worry, there will be additional dishes and drinks to compliment the long-time crowd favorites – but that will be in the near future.

The new owners ensure us that they will maintain and preserve the charm, history, staff and signature offerings as they put community first.

Stay tuned for more about events, updates and other news for The Montreal as the nice weather approaches and summer season comes into view. For more about The Montreal, visit, call 609-884-7011 or 800-525-7011, and follow @montrealbeachresort on Instagram.


Madison Resorts is more than a hotel management company. We were built by operators and marketers with decades of experience working and owning properties in the hospitality industry. Our team is made up of individuals with their own entrepreneurial drive and creative mindset.

Upon entering a Madison Resorts property our guests can expect a consistently elevated level of hospitality, decor and ambiance paired with a fun and interactive atmosphere. We aim to create memorable experiences and relationships that will last a lifetime.


The Montreal Beach Resort

1025 Beach Ave, Cape May, NJ 08204

The Montreal Beach Resort has been a staple of Cape May’s oceanfront hotel district since 1966. The award winning hotel features 69 rooms, a two story bar and restaurant with outdoor seating and a large heated pool.

The Resort has earned many local, regional and national accolades, including recent awards for 2021 Tripadvisor Travelers’ Choice Award, 2021 Loved by Guests Award from Hotels dot com, 2021 Best of Cape May by Cape May dot com, as well as others.


Harry’s Ocean Bar & Grille is considered one of Cape May’s best and most popular restaurants and full service bars. Overlooking the beach at the oceanfront Montreal Beach Resort, Harry’s features inspired cuisine and incredible views. Named for the hotel’s founder, Harry Hirsch, Harry’s offers fantastic food and entertainment, as well as Cape May’s best rooftop deck and bar. Harry’s features the largest indoor/outdoor bar of any Cape May beach and a freshly-redesigned panoramic ocean patio. Come discover what’s making Harry’s a new Cape May tradition! Take-out is also available.

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